"What is really important is structural change - and that can only be achieved through long-term thinking and long-term investments and regulations." - Joeri Rogelj

"As an individual, there are things we can do in our own lives, but they won't be sufficient to rise up to the challenge of halting climate change. What is really important is structural change - and that can only be achieved through long-term thinking and long-term investments and regulations."

This is a quote from Joeri Rogelj, one of the authors of the UN Intergovernmental Panel on Climate Change report.  It's from a CNN Business article released earlier this year titled '[Meaningful ways individuals can put pressure on corporations to solve the climate crisis](https://edition.cnn.com/2021/08/10/business/what-can-you-do-about-climate-change/index.html).'


Enter [Tulipshare](https://www.tulipshare.com), a new [activist investment](https://tulipshare.com/blog/what-is-activist-investing-or-shareholder-activism) platform, aiming to change a system that has limited the voices of many - leaving the decisions up to a few. Here are (at least) three ways Tulipshare is unique to other activist investors:

**1) Crowdfunding approach**

When you look at some of the [world's top activist investors](https://www.investopedia.com/top-10-activist-investors-in-the-us-5083258), you see a lot of hedge fund managers with philanthropic interests, such as [Paul Singer](https://www.newyorker.com/magazine/2018/08/27/paul-singer-doomsday-investor), or trailblazing '[corporate raiders](https://www.investopedia.com/terms/c/corporate-raider.asp),' like [Carl Ichan](https://www.forbes.com/profile/carl-icahn/?sh=6a04b0b135eb). Activist investing has been around for decades, but it is still dominated by individuals with extremely high net worths.

Shouldn't activism also give a voice to the 'everyman,' I hear you say? 

Tulipshare certainly thinks so. With its platform, you don't have to be rich - in fact; you can invest as little as £1 if you want. The Tulipshare platform uses a crowdfunding approach to try to gain significant shares in a company collectively, meaning - as an investor - it's your money that counts. 

With Tulipshare, the focus is on impact over returns. Tulipshare believes impact investment strategies can prolong the health and happiness of the planet, the people who live on it, and therefore the financial markets. 

And it's not just Tulipshare that thinks so; there is evidence that suggests [a majority of investment professionals agree ](https://www.mckinsey.com/business-functions/sustainability/our-insights/the-esg-premium-new-perspectives-on-value-and-performance)that ESG programs contribute to shareholder value. 

With this approach, the people have the power, not just the wealthy few. And money isn't the only way to wield that power...

**2) You can suggest campaigns**

In a recent [discussion](https://unfccc-cop26.streamworld.de/webcast/financial-times-which-investment-approach-has-th-2) at COP26 in Glasgow, Vinay Shandal talked about the enormous effort it takes to take on the titans of business, saying, "the homework one has to do to present an alternative path for a company is harder than getting the ultimate buy-in."

But it can be done, and indeed it has been. The impact investment firm [Engine No.1](https://engine1.com/) is proof. [Recently Engine No.1 shook the financial world](https://www.forbes.com/sites/stuartrlevine/2021/08/23/dont-get-left-behind-on-esg/?source=bloomberg&sh=271e140e199a) by taking on (and winning) three directors' seats in ExxonMobile, effectively forcing them to address their lack of sufficient environmental initiatives. Chris James from Engine No.1 [responded](https://unfccc-cop26.streamworld.de/webcast/financial-times-which-investment-approach-has-th-2) to Vinay Shandal by saying their effort was proof that "democracy in the capital markets worked." No doubt, it has provided a framework for others to make changes too.

Tulipshare aims to take this framework one step further and use the platform to amplify the people's voice. You - yes, you - can suggest a campaign, and the hardworking Tulipshare team will do all the homework to test its viability. 

Who knows, one day, it could be brought to vote at a shareholder meeting.

Yes, it's hard work to take down the giants - especially if you're just the little guy - but this way, you won't be going at it alone.

**3) Focusing on the specifics**

In the financial world, activist investments have primarily been about finding ways to increase shareholder value, whether through tackling mismanagement or resorting to a hostile takeover (where a company gets bought out without its permission). 

One of the world's top activist investors, [Nelson Peltz once took a $3.5 billion stake in Proctor & Gamble (P&G)](https://www.cnbc.com/2017/10/06/billionaire-activist-peltz-my-proxy-fight-with-procter-gamble-will-be-close.html), attempting to get a seat on their board of directors simply because he felt the company had "lost its soul."

It resulted in a [proxy fight](https://www.investopedia.com/terms/p/proxyfight.asp), with P&G paying $100m to try and fight off Peltz, which Peltz called ["the dumbest thing" he'd "ever been involved in."](https://dealbreaker.com/2017/10/nelson-peltz-rejects-any-outcome-that-doesnt-have-nelson-peltz-sitting-on-pg-board)

It's a significant effort to submit a shareholder proposal; lots of research, support, capital, and an incredible amount of fighting spirit.  Not to mention you need to own enough shares in the company to do any of this. However, at Tulipshare, we feel this work is needed and believe there is value in sustainability. Corporate responsibility is essential to get results and influence the capital markets and promote a more sustainable future.

They say that money makes the world go around, but they never specified *whose* money. Tulipshare's unique platform and strategy says that - this time -  *your* money can make the difference. 


Three Ways Tulipshare is Changing The World of Activism Investing

As a result, our team of highly skilled engineers, marketers, and attorneys will expand in the new year. We're excited to introduce new campaigns as a result of this expansion.

Tulipshare has raised $10.8 million dollars to continue our mission of bringing activist investing to retail investors. As a result, our team of highly skilled engineers, marketers, and attorneys will expand in the new year. We're excited to introduce new campaigns as a result of this expansion.

Having launched only in July of 2021, we've already achieved a lot:

- Tulipshare launched a campaign challenging Apple’s device repair protocol, bought a sufficient amount of shares to be able to submit a [shareholder proposal to Apple](https://tulipshare.com/stocks/AAPL), and started engaging with Apple’s IR team.  Not long after, [Apple announced](https://www.apple.com/uk/newsroom/2021/11/apple-announces-self-service-repair/) that repair manuals and device parts would become available to individual consumers through its Self Service Repair program. Apple, through its IR team, reached out directly to Tulipshare to update us on the change. Tulipshare plans to continue to engage with Apple’s IR team to press for further improvements to its repair programs. 

- Thousands have shown interest in supporting our campaigns on [Apple](https://tulipshare.com/stocks/AAPL), [JPMorgan Chase](https://tulipshare.com/stocks/JPM), [Amazon](https://tulipshare.com/stocks/AMZN) and [Coca-Cola](https://tulipshare.com/stocks/KO), and tens of thousands of dollars have been invested in these campaigns.


- Additionally, we've launched a new campaign challenging [JPMorgan Chase](https://tulipshare.com/stocks/JPM) to stop its investment in fossil fuels. 


- Looking ahead, we've got our eyes on the US market and have applied for registration as a broker-dealer in the US. Interested investors in the US can soon sign up to be a part of the waiting list and receive updates about when our platform will be available across the pond.

Speaking about the recent fundraising round, our founder and CEO, Antoine Argouges, said:

"Retail investment platforms, and thus the number of retail investors, are on the rise. Yet, very few retail investors who own stocks are voting during shareholder meetings and are losing out on their chance to align their investments with their ethical views."

Regarding [ESG](https://tulipshare.com/blog/what-is-ESG-investing), he added that "there is no universal governance to measure ESG to ensure investments are sustainable. Tulipshare was built to fix this gap in ESG oversight by influencing companies to improve their governance and take responsibility for their impact on people and our planet. [Through shareholder activism](https://tulipshare.com/blog/ESG-and-shareholder-activism), Tulipshare enables activists to take a stance on major social and environmental issues by grouping their shareholder rights. This is a first in the industry and this record-breaking seed round will help bring the everyday investors into the board rooms. Our goal is to help people globally realise that with a £1 investment, you can be a part of a major change."

Tara Reeves, Managing Director at [Eurazeo](https://www.eurazeo.com/en), added, "Tulipshare is truly a first of its kind platform and we believe that they will make progress in fighting the injustices committed by major corporations. ESG is at the core of our investment thesis and now through Tulipshare, activists and retail investors alike can have their voices heard in the corporations by investing and using their shareholder rights to promote meaningful change that is long overdue."

In a year where ESG is [set to become the big topic](https://tulipshare.com/blog/five-things-for-the-2022-proxy-season) of the proxy season - both in the wake of [COP26](https://tulipshare.com/blog/COP26-and-funding-climate-change) and [with the recent news](https://www.bloomberg.com/news/articles/2021-04-05/blackrock-breaks-ranks-with-wall-street-in-performing-race-audit) of several big companies announcing that they will [allow Racial Equity Audits](https://tulipshare.com/blog/racial-equity-audits-what-are-they-and-why-should-you-care) - Tulipshare is excited to be at the forefront of the biggest changes coming to the world of investing.



Tulipshare Receives $10.8M in Seed Funding to Continue its Mission of Bringing Activist Investing to Retail Investors

Outrage became our currency. And yet it still hasn’t been enough. Despite the disruption, the financial world has continued to turn, the rich have continued to get richer.

History will mark the year 2020 as the year that brought us the pandemic. But think back - well before the first whispers of Coronavirus - and you might remember that the year actually began with devastating wildfires in Australia. Wildfires which brought an urgency to climate change and gave the world a sense of restlessness, a feeling that something had to be done and it had to be done now. Little did we know, that sense of restlessness would come to pervade our lives in unimaginable ways, growing exponentially and manifesting in us a demand for change that is now impossible to ignore.

Since then, protests have reigned - school strikes, Black Lives Matter, condemnation of inadequate leadership - you name it, there has been a protest for it. Outrage has become our currency. And yet it still hasn’t been enough. Despite the disruption, the financial world has continued to turn, the rich have continued to get richer.

What has become clear from these past two years is that our system is broken and shouting about it has brought no meaningful change. What is needed now is action. 

Tulipshare takes the momentum gained since the start of 2020 - all the anger, outrage, and demands for change - and turns it into action. And we’re not just proposing another opportunity for ‘clicktivism.' We’re supplying the Trojan horse for activists who might never have engaged with the financial sector before, but who recognize its power and potential for meaningful solutions. It’s also a platform for the seasoned retail investor, those who yearn to find synergy between their investments and their values. It’s for those who’ve long thought divestment was the best way forward. Tulipshare offers another way forward: engagement. 

Skeptics will no doubt have a lot to say about our approach. But those skeptics haven’t been paying attention over the past year. If they had, they would have seen the success that this engagement approach has already had at ExxonMobil, or the effect Black Lives Matter had on Wall Street, or just how many companies are coming under shareholder pressure to conduct racial equity audits. The Financial Times said that Europe is entering a ‘golden age of investor activism.’ Tulipshare will be at the forefront of this golden age. And not just in Europe - globally.

Simultaneously, we’re in the midst of a retail investor boom. Look no further than the Reddit effect on Gamestop and you will see an example of how the power is shifting. Big corporations are tuning in to this shift and responding to the pressure. Our own campaigns and the ideas behind them continue to gain momentum. In the short time since the birth of Tulipshare we have already seen Apple have a change of heart on their its protocol. 

It doesn’t take much to see where the times are headed. Currently, very few retail investors exercise their voting rights as shareholders. But it’s only a matter of time before that changes. 

So far, thousands have shown interest in supporting our campaigns on Apple, Amazon and Coca-Cola, and tens of thousands of dollars have been invested in these campaigns. Our newest campaign challenges JPMorgan Chase to stop its investment in fossil fuels. But this is just the tip of the iceberg. Our team of analysts and lawyers are gearing up for a busy proxy season, one that is sure to see many ESG topics on ballots, with more Tulipshare campaigns - and hopefully more wins for activist investors - on the horizon.

I started Tulipshare with the goal of unifying retail shareholders globally, and we have already set the wheels in motion by applying for registration as a broker-dealer in the US. Interested investors outside of the UK can sign up to be a part of the waiting list and receive updates about when our platform will be available to them. 

The bottom line is that the financial sector can ignore petitions and protests, but it can’t ignore money. Money is the only language it speaks. And so, in order to engage in dialogue, we must use money. And not just money from the few at the top; with Tulipshare, activist investing can - and should - be for the people. Now, with $10.8 million in funding secured and our eye on expansion, we remain firmly committed to bringing more power to the people.


With Love,

Antoine


A Letter From Antoine Argouges, Founder and CEO of Tulipshare

Constance Ricketts has the vital role of putting our activism into action.

MEET THE TEAM | Constance Ricketts - Head of Shareholder Activism at Tulipshare

Meet the Team - Head of Shareholder Activism | Tulipshare

Constance brings twelve years of legal experience to Tulipshare, with a background in litigation, administrative law, environmental law, and communications law. She facilitates the shareholder activism process and maintains investor relations communications with target companies.

"I joined Tulipshare because I believe in the firm’s mission to empower retail investors to invest their money in an effort to promote ethical change. Shareholder activism has a bright future ahead and I am happy to advocate for better corporate ESG policies as a member of the Tulipshare team. "

**What was your first music concert?**

"The first concert I attended was *NSYNC at age 9. I still remember the outfit I wore."

**If you had to eat one meal for the rest of your life what would it be?**

"Yakiniku at Rokkasen in Shinjuku, Tokyo – no question."

**If your pet could talk, what would be the first thing they’d say to you?**

"I would hope, 'I love you,' but most likely it would be: 'We need to discuss an increase in my daily treat allowance.' My dog seems like he would be a tough negotiator."



Meet the Team: Attorney & Head of Shareholder Activism

While you're here, why not check out our new Google campaign

If being regulated by financial authorities was like being on the Great British Bake Off, then Julie helps Tulipshare get ‘star baker’ week after week.

MEET THE TEAM | Julie Sosson - Global Head of Compliance at Tulipshare

Meet the Team - Global Head of Compliance | Tulipshare

Julie is a senior compliance officer with over twelve years of experience across publicly - listed investment banking firms such as Société Générale, Fintech firms like Wise, and asset management firms such as AXA.

“I joined Tulipshare because I believe this is a revolutionary retail activist investment platform truly contributing to promoting ethical change within companies.”

**What was your biggest fear when you were five years old?** 

None I was a daredevil :-)

**If you were a wrestler what would be your entrance theme song?**

I ain’t no joke, Eric B. & Rakim

**If you had to eat one meal for the rest of your life what would it be?**

A typical Tel-Aviv breakfast.


Meet the Team: Global Head of Compliance

See what Tulipshare is doing to fight for racial equality at Salesforce

This week we meet the wonderful Lizzie, who talks tirelessly about Tulipshare to anyone who will listen - whether it be to podcasts, universities, influencers, or just innocent bystanders. 

MEET THE TEAM | Lizzie Mello - Strategic Partnerships Manager at Tulipshare

Meet the Team - Strategic Partnerships Manager | Tulipshare

In just a few months she’s helped us form strong partnerships with some of the most exciting NGOs and third-sector businesses on the scene. In short? She’s the best hype-girl we could ask for.

She brings three years of experience in Marketing and Business Development following a degree in Politics and International Relations from The University of Manchester. At Tulipshare, she manages partnerships and influencer marketing, building a strategic plan to partner NGOs, Charities, like-minded businesses and Universities to grow the Tulipshare audience. Lizzie is based in London, UK.

**Why did you join Tulipshare?**
I joined Tulipshare to work with a smart, motivated and growing team on a mission to make a positive impact on the world. 

**What was your first music concert?** 
S Club 7

**What was the last song you listened to?**
[Everlasting Love by Love Affair](https://www.youtube.com/watch?v=JaYTNsS_m2w)

**If you were a wrestler what would be your entrance theme song?** 
[The Succession theme tune ](https://www.youtube.com/watch?v=77PsqaWzwG0)

**If you had to eat one meal for the rest of your life what would it be?**
Any type of pasta and I’m happy 

**If your pet could talk, what would be the first thing they’d say to you?** 
Please can you stop talking to me in that annoying voice.


Meet the Team: Strategic Partnerships Manager

Check out As You Sow's campaign at ExxonMobil

You might have noticed a recent uptick in the number of campaigns we offer. This is down to our new partnership with As You Sow, a major player in the shareholder activism game.

Blog - Tulipshare partners with As You Sow | Tulipshare

## Who are As You Sow?

In the 2022 proxy season, As You Sow submitted [90 resolutions](https://www.asyousow.org/resolutions-tracker#:~:text=CURRENT%20RESOLUTIONS,companies%20toward%20a%20sustainable%20future.) to advocate for meaningful change at companies including Phillips66, [Chubb Insurance](https://tulipshare.com/campaigns/CB), and Amazon on environmental and social issues. 

Of those, 60% of the resolutions reached agreements prior to the AGM, and were withdrawn when the company agreed to terms. The others went on to earn six majority votes including a 92% vote at Boeing and a 43% average vote overall. 

As of this week, As You Sow resolutions have garnered shareholder votes worth more than $1 trillion in market value. Tulipshare also has [six active](https://tulipshare.com/campaigns) campaigns of their own live on their site.
 
## What does this mean?

We’ll pass over the mic to our very own **Antoine Argouges** and  As You Sow’s **Andrew Behar**:

“As You Sow has been one of the most proficient shareholder activists over the years, yet their work is not as widely known to retail investors as it should be. We understand the amount of work that goes into developing and filing strong shareholder proposals and are looking forward to scaling our operations with As You Sow to activate the retail sector. Ordinary investors will finally have access to a platform that enables them to demand companies take responsibility for their impact on the people and planet.” - **Antoine Argouges, CEO and Founder of Tulipshare.**

“Partnering with Tulipshare enables us to reach beyond just institutions and engage on a grassroots level at a global scale. The power of individual shareholders to move their companies to create long-term value and reduce negative impact is enormous. I’m excited to work with the team at Tulipshare to bring this new voice to the table.” - **Andrew Behar, CEO of As You Sow.**



Tulipshare and As You Sow Partnership

Learn more about our campaign at Johnson & Johnson

In 2021 Tulipshare filed a shareholder resolution with Johnson & Johnson (J&J) calling for the termination of global sales of the company’s talc-based Baby Powder. Less than one year later, Johnson & Johnson listened. 

Details about Tulipshare's campaign victory calling for Johnson & Johnson to stop selling talc!

Johnson & Johnson will stop selling talc-based Baby Powder | Tulipshare

That’s one small step for mankind, one GIANT leap for shareholder activism. 

"Today is a triumph in corporate governance and for the investors, consumers, and campaigners who all united under the umbrella of shareholder activism to make this happen.

When individuals unite, their collective action really can overcome the power of companies. It is also a day of justice for over 38,000 victims who submitted claims to J&J after they developed cancer in the US and thousands more across the globe who have suffered unnecessarily." - Antoine Argouges, Tulipshare Founder and CEO

So what does this mean for our campaign, you ask?

It means that we can celebrate knowing that - starting next year - J&J’s Baby Powder will be safer to use!

Meanwhile, we’ll be sending out email updates to our users keeping them in the loop with next steps for this campaign.


Johnson & Johnson are stopping the sale of their talc-based baby powder AROUND THE WORLD

See what's happening with our Amazon campaign

Build your investments and your voting power with our new feature. Here’s how…

Check Out Our New Recurring Deposits Feature | Tulipshare

Great news! We’ve launched a recurring deposits feature. Here are a few reasons why this is exciting:

- Recurring deposits can be a great way to maintain a consistent saving and investment habit. 
- Investing in small amounts at regular intervals saves you the trouble of having to save up a big lump sum to invest with. 
- You could earn a higher rate of return than a savings account.
- The more stock you own, the more voting power you have at the next AGM.

Setting up is easy. Use the "recurring payment" feature in the Tulipshare app and choose your preferred payment amount and frequency. 
After each successful payment we’ll send you a reminder to invest in your chosen campaigns. Simple as that!

Capital at risk. Don’t invest unless you’re prepared to lose all the money you invest. Check out our [FAQs](https://tulipshare.com/faq) for more details.


We Now Offer Recurring Deposits

Head on over to Instagram to find out how to score some cool Tulipshare swag in time for Christmas

Tulipshare is giving away some swag. Read up on the terms and conditions.

Tulipshare swag giveaway T&Cs 

We’re feeling extra nice this holiday season, so we’re giving away some sustainable swag to one lucky winner, to be chosen at random on 15th December.

All you have to do is follow our Instagram account and tag a friend who you think would like what we do.

We’ll enter your name into the hat twice if your friend follows us too!

The swag bundle includes:

🌎 Our ESG slogan tote bag

👕 A ‘Stop Climate Change’ t-shirt

✊ Our ‘Be a Rebel With a Cause’ sweatshirt.

We’ll also throw in our ‘This Smells Like Shareholder Democracy’ candle and a copy of  Merryn Somerset-Webb’s book, ‘Share Power: How ordinary people can change the way that capitalism works – and make money too”

Terms and conditions apply, read on for full T&Cs.

## Terms and Conditions

**1. OVERVIEW**
1.1 	Tulipshare Limited is running a social media competition (the Competition) to market our activist investing platform.
1.2	By entering the Competition you agree to the following terms and conditions. 
1.3	Tulipshare Limited reserves the right to change or modify these conditions at any time without notice, and such change will be effective immediately.

**2.  ELIGIBILITY **
2.1 	You must be 18 years or older and a resident of the United Kingdom to be eligible to enter.  By entering the Competition you confirm that you are eligible to do so.  Employees of Tulipshare or their immediate families, associated agents, or anyone professionally connected with the Competition, are not eligible to enter.
2.2 	A maximum of one entry per individual is permitted.
2.3	The Competition is free to enter however in order to be eligible to enter you must hold an account with Tulipshare with a balance on your Wallet of $10 on the closing date.  It is also a requirement of eligibility that you must:
2.3.1  Follow our Tulipshare account on Instagram;
2.3.2  Like our post on Instagram;
2.3.3	Tag one friend on our swag giveaway post on Instagram.
2.4	Tulipshare reserves the right to disqualify participants that are in breach of these terms and conditions at its sole discretion and without recourse.

**3.  EFFECTIVE DATES**
3.1 	The opening date of the Competition is 7 December 2022.
3.2 	Applications for entry will be accepted until the closing date, which is one calendar week after the opening date.

**4.  PROOF OF PARTICIPATION**
4.1 	Tulipshare Limited will track the participants manually and you agree to be tracked to verify your participation.  
4.2 	Your social media participation in response to our post on Instagram will be monitored by Tulipshare manually.  Tulipshare will only use this data to verify your participation and any third party data will not be retained. Instagram is an unaffiliated party not participating in the Competition and is not a party to these terms and conditions. 

**5.  PRIZE**
5.1 	The prize is one package of branded merchandise (to include a branded tote, shirt, candle and book) which will be posted to the address the participant provides (the “Award”).  
5.2 	Tulipshare Limited reserves the right to substitute a prize of equal value should circumstances outside of its control make this necessary.  If Tulipshare Limited is prevented from giving the Award for reasons beyond its control, it will not be liable for its failure to do so, however it will make every reasonable effort not to disappoint its participants.

**6.  HOW THE WINNER IS CHOSEN**
6.1 	The winning participant is chosen from the pool of eligible participants on a random basis on the date following the closing date.
6.2 	Tulipshare Limited’s decision to make the Award is final and not negotiable.
6.3	The winning participant will be notified by Instagram direct message within 14 days of the closing date.  If the winning participant does not claim the Award within 14 days of this email, Tulipshare Limited reserves the right to provide the Award to another randomly selected participant.
6.4	Tulipshare Limited will announce the winner of the Competition on its social media upon the winning participant claiming the Award.
6.4	By entering into this Competition, you agree that if you receive the Award that you will take part in any resulting publicity and that you agree to the use of your name on all Tulipshare promotional materials.

**7.  GENERAL**
7.1	Tulipshare Limited will only use the personal data it gathers for the purpose of administering the Competition as described in these terms and conditions and you consent to this use.  Tulipshare Limited’s data protection policy applies to the Competition and is available here: https://tulipshare.com/privacy 
7.2	Tulipshare Limited does not accept any liability for any damage, loss, injury or disappointment suffered by any participants as a result of their entry in the Competition, save that Tulipshare Limited does not exclude its liability for death or personal injury as a result of its own negligence.
7.3	Your participation in the Competition is governed by the law of England and Wales and the courts of England and Wales have exclusive jurisdiction over any dispute relating to these terms and conditions.
7.4	Tulipshare Limited can be contacted at the following address for questions regarding the Competition: [contact information].




We're Doing a Swag Giveaway on Instagram

We are just 2,000 users shy of our goal…

Tulipshare is aiming to hit 30,000 users in the UK before the end of the 2022 year

Blog - Tulipshare on track to hit 30k users before 2023 | Tulipshare

The Tulipshare Team has been working hard to build something which can help people reach their financial goals, while also having a positive impact on the planet - you might have seen some of [our wins in the news](https://tulipshare.com/blog/JNJ-stop-sale-of-talc-based-baby-powder-after-calls-from-investors?utm_source=organic&utm_medium=blog&utm_campaign=Help+us+reach+30k) with getting huge corporations to make big ethical changes! 

But we want to make an even bigger impact in 2023, so we need a little help in trying to reach our goal of getting 30,000 users by the end of the year. We’re just 2,000 short of this goal - can you help us spread the word?

Our app is super simple to download and use, even if you’ve never invested before in your life. Have a look through all the stocks we offer - each one is attached to a campaign which aims to make a positive impact at the company you’re investing in. 

So what do you say? Will you join us and help us build a better future for the world around us? Sign up for Tulipshare today and let's make a difference together! Download the app [here](https://tulipshare.onelink.me/8Kpa/hv6jihb0). If you decide to invest, please remember that - as with all investments - your capital is at risk.


Help us Reach 30k Users by the End of the Year!

 In addition to improving outlooks for the planet, our communities and businesses, investing in our campaigns can also help you reach your financial goals. 

Tulipshare's investment calculator feature can help you visualise your financial goals

Blog - Investment Calculator Tool for Individual Investors | Tulipshare

Saving for a big life event like a wedding, university, or even retirement? Our new calculator feature allows you to see how much you’d need to invest today to build a better future.

Did you know that only about 13.5% of market shares are owned by individual investors, according to a [Freetrade report](https://freetrade.io/retail-investors)? The rest are owned by asset managers and institutional investors. But right now we are seeing a huge boom in individual investors (also known as retail investors) who want to start making some of their own investment decisions. 

Use our calculator to get a better understanding of how investments and recurring deposits can change your portfolio value over a certain period of time.

![Investment Calculator (1).jpg](https://storage.googleapis.com/cdn-f458e52/Investment_Calculator_1_f77dbff8eb/Investment_Calculator_1_f77dbff8eb.jpg)

If you’re still on the fence about investing and not sure where to start, check out our [Investing Basics 101](https://tulipshare.com/blog/investing-basics-101-4-resources-for-1st-time-investors?utm_source=organic&utm_medium=blog&utm_campaign=investment+calculator) series. It’s full of lots of good educational material to help get you started.

[![Investment Calculator (2).jpg](https://storage.googleapis.com/cdn-f458e52/Investment_Calculator_2_a6d002d998/Investment_Calculator_2_a6d002d998.jpg)](https://tulipshare.com/blog/investing-basics-101-4-resources-for-1st-time-investors?utm_source=organic&utm_medium=blog&utm_campaign=investment+calculator)

Please note that we are not financial advisors and this calculator does not constitute financial advice, nor can the calculated projections be guaranteed. If you do decide to invest please remember that, as with any investment, your capital is at risk.


Our New Investment Calculator Can Help You Visualise Your Goals

We asked Apple to clarify rules around their App Store take-downs, and Apple has agreed. So what does this mean for our Apple campaign now?

See how shareholders were able to make big changes at Apple

News - Tulipshare’s Apple campaign was a success! | Tulipshare

Last week the coalition of investors behind our Apple campaign - including Tulipshare, Azzad Asset Management and Open MIC -  successfully reached an agreement with Apple to provide a clear explanation of the number, categories, relevant authorities, and applicable laws or policies regarding app removals from Apple’s App Store. 

“In instances such as this, when fundamental human rights like freedom of expression and access to information are involved, it is crucial that undue delay is not placed on reaching a resolution. Tulipshare commends Apple’s collaborative approach and commitment to enhancing its transparency reporting. As one of the largest companies in the world, Apple’s IR team was quick to respond and met with our coalition on multiple occasions to understand our concerns and ensure they were addressed in advance of the company’s AGM.”  - Antoine Argouges, Chief Executive Officer and Founder of Tulipshare.  

## Campaign background

Previously, Apple’s transparency reports have highlighted a contradiction between Apple’s human rights policy and its actions, specifically regarding China and its occupied territories. In 2021, The New York Times reported that Apple constructed a bureaucracy that has become a powerful tool in China’s vast censorship operations and Apple has been actively censoring its Chinese App Store. Indeed, it's been reported that since 2017 roughly 55,000 active apps were removed from Apple’s Chinese App Store, including apps used for organising pro democracy protests. 

Tulisphare and its coalition of investors filed the shareholder resolution to ask Apple to provide a clear explanation of the number, categories, relevant authorities, and applicable laws or policies regarding app removals from Apple’s App Store after shareholders were unable to come to an agreement with Apple after the Company’s 2022 AGM. Following successful meetings with Apple’s investor relations and legal teams, Tulipshare achieved the desired change ahead of the proxy season. 

## The agreement 

The agreement confirms Apple's commitment to enhance its planned App Store transparency report, which will include the following: 
 
Apple’s commitment to report on which government entity submitted the request and the legal basis for the app’s removal. This will allow shareholders to review such removals and more accurately determine whether any potential infringement upon freedom of expression or access to information has occurred and the associated risks the company may face as a result. 

Apple’s commitment to designate which apps were removed for violating App Store Review Guidelines or Developer Program License Agreement provisions. This will allow shareholders to assess the efficacy of App Store takedowns.

Apple’s commitment to categorise App Store removals by country and region. This will provide shareholders with the ability to assess whether certain jurisdictions are restricting freedom of expression or access to information. This is a marked improvement from Apple’s previous transparency reporting which did not disclose information regarding App Store takedowns beyond the number of apps removed.

Reporting with this level of detail is a major step towards ensuring freedom of expression and  access to information which could set the tone for other companies to follow suit. 

## Here’s a recap of the timeline for this campaign:

**29 August 2022** - following the success of our previous Apple campaign, which sought a better right to repair program at Apple as a means to reduce the company’s burden on landfills, we announced that we were teaming up with Azzed Asset Management and Open MIC on a new campaign at the company seeking clarity around their decisions to remove certain apps from their App Store.

**7 September 2022** - Tulipshare, Azzed Asset Management and Open MIC file the shareholder proposal for this campaign. 

**24 October 2022** - Tulipshare meets with Apple to discuss the campaign objective.

**15 December 2022** - Our second meeting with Apple.

**4 January 2023** - Our third meeting with Apple.

**9 January 2023** - Agreement reached and signed by Apple. 
 
 
## What happens with our Apple campaign now?

Our team will stay close to this issue to ensure that Apple follows through with their promise. In the meantime we remain invested in Apple’s success and will continue to be engaged as shareholders by conducting ongoing research and discussions around how to improve Apple’s impact on the planet.

We really CAN make the world a better place…one campaign at a time.


Tulipshare’s Apple Campaign Was a Success!

Meet Michael, the newest member to our compliance team. And it just so happens that he’s joined us right as the FCA prepares to introduce new rules around greenwashing. 

The Tulipshare compliance team explains upcoming FCA greenwashing rules.

Blog - Upcoming FCA Rules On Greenwashing | Tulipshare

We’ve asked Michael to explain the changes and what they mean for businesses and marketing.

**Hi Michael, first off - can you give us a little insight into your background working in compliance?**

I’ve worked in risk and compliance functions across retail banking, private banking and international development over the past few years assessing everything from major sustainability projects in Africa to how best to onboard customers at your local high street branch, so I’m excited to combine those experiences and help everyday folk change the world at Tulipshare! 

**You’ve been at Tulipshare now for just over 3 weeks, and already the FCA have introduced a pretty big change to the way businesses are allowed to market ‘environmentally friendly’ products. Can you tell us more about the new rules?**

The FCA are [planning to introduce](https://www.fca.org.uk/news/press-releases/fca-proposes-new-rules-tackle-greenwashing) *Sustainable Investment Product* labels backed by objective criteria to help consumers feel confident that the products they’re investing in are as sustainable as they claim to be. 

Firms won’t be allowed to use terms like “*green*” and “*sustainable*” in their marketing or product names unless they fulfil the criteria to earn a sustainability label. 

They will also introduce more detailed consumer-facing disclosures to help people understand the key sustainability features of the products they’re investing in.

**Why are they introducing these new rules?**

Simply put, The FCA are concerned with  “greenwashing”. There have been a number of misleading investment products in recent years that claim to be socially and environmentally sustainable yet in reality are anything but! The FCA are hoping that these new rules will increase consumer trust in sustainable finance and position the UK at the forefront of sustainable investing.

**When will the new rules come into effect?**

The rules are expected to be finalised in June of 2023. Once the rules have been published, the general anti-greenwashing rules will take effect immediately. Firms will then have 12 months to implement the rules for labelling, consumer-facing disclosures and marketing.

Thanks for explaining, Michael! As always, if you have any questions about any topics discussed on our website, feel free to get in touch with our customer support team via the tab in the lower-right corner of the website or app. We’re always here to chat!



Our Compliance Team Explains Upcoming FCA Rules On Greenwashing 

There’s a new bonus offer in town, and it’s on a mission to make you a more active investor. Here’s our CEO and Founder to explain all…

We want our users to become more active investors. Here's how we're doing it.

Tulipshare's Giving £30 to New Users Who Make 5 Trades 

This week sees the release of a new offer at Tulipshare where new users (or existing users who made their first deposit within the last 60 days) can be rewarded with £30 for making 5 trades on the Tulipshare platform. We caught up with Antoine Argouges, CEO and Founder of Tulipshare, to explain the whys and the hows.

#### Ok, let’s start with the why’s - why should a user consider backing multiple campaigns?

**Antoine:** When we started Tulipshare a little more than a year ago we had just six campaigns. Now we have about fifty. We want to show our users just how much of an impact they can make!

Part of the unique service that we offer at Tulipshare is sending regular updates about our campaigns, including information about upcoming meetings with companies, information about how to vote at an annual meeting (AGM) or even just updates to say a company is ignoring us and we’re taking things to the next level. 

We want our users to experience the full benefit of this by investing behind more than just one campaign. 

#### And why now?
 
**Antoine:** Because it’s AGM season, and there’s going to be a lot of activity. We’re passionate about turning the everyday, individual investor into a more active investor, so we want to see big numbers showing up on these voter ballots for company AGMs. We’re stronger together!

#### How else can users get more active with their investments?

**Antoine:** Our amazing team has been working up lots of super-cool new features, like our recurring deposits, our various calculator tools and regular updates about how your investments are doing.  

When you combine all these features together with the amount of campaigns we have on offer, there’s really no other platform doing what Tulipshare does. The sky’s the limit when it comes to the impact your investments can have!

Please remember that capital is at risk with any investments you decide to make. [T&Cs apply](https://tulipshare.com/promo).



We’re Giving £30 to Users Who Make 5 Trades 

Corporations are responsible for the majority of global emissions, but many companies are unwilling to sacrifice profit for sustainable solutions. So how do we align profit with a more sustainable future?

Tulipshare will be hosting a panel discussion around the topic of sustainability and profit.

Event Details for Tulipshare's Sustainability in Business Panel Discussion at The Conduit in London 

On Tuesday the 18th of April The Conduit will be hosting an exciting panel discussion in collaboration with Tulipshare, the UK’s premier activist investment platform. The topic of discussion will centre around corporate sustainability versus profitability, and what power individuals have to push for a more sustainable future.

Tulipshare is the app with a mission to align your money to your values - allowing you to invest in popular stocks like Apple and Tesla while leveraging your shareholder rights to drive ethical and sustainable changes at those companies.

The panel event will bring various industry leaders and business owners to discuss whether sustainability and profit can live side by side on a global scale, and what role individuals can play in shaping a company’s decision to be more sustainable. The discussion will end with a live Q&A, encouraging the audience to ask challenging and thought-provoking questions to our entrepreneurs.
Understanding what makes a good business is the first step to responsible shareholding, and Tulipshare hopes to create an informative discussion between the panellists and the audience so that attendees feel empowered to push for truly sustainable solutions wherever they may be in their investing or activism journeys.

Complimentary food and drinks will be provided by Tulipshare.

Want to attend? Here’s [how](https://www.eventbrite.co.uk/e/can-both-businesses-and-individuals-find-profit-in-sustainability-tickets-585648389097) to get your tickets - we’d love to see you there!


Our First In-Person Panel Event is Happening Next Month in London

Hello and welcome to The Activist Investor - a podcast and weekly newsletter all about shareholder activism, by Tulipshare. In this edition we’ll bring you the highlights of shareholder activism news for the week. 

With shareholders increasingly concerned about climate change and the role corporate emissions play in achieving net zero targets, it’s expected that this year will see an increase in climate-related shareholder proposals. 

UN's New Climate Report, Tech Layoffs, Factory Workers Press Nike Over Missing Pay and More

It is with deep sadness that we have made the decision to start the process of shutting down our Tulipshare Service which allows users to buy and sell securities on our mobile application in the UK.  

We have provided some further information on what this means for Customers below. 

### The decision wasn’t an easy one to make, but here’s what led to it…
Tulipshare was founded in 2020 with the mission of unifying the shareholder rights of all investors to promote ethical change at some of the largest household names in the world. In July 2021, Tulipshare launched as the first broker to combine shareholder activism with online brokerage. Within two years, Tulipshare developed over 50 campaigns seeking to engage with companies to shift a greater focus on society and our planet. To date, the Tulipshare community has been successful in influencing Johnson & Johnson to remove talc-based baby powder off the shelves globally, Apple to commit to providing greater transparency reporting, and Salesforce to commit to conducting a 3rd party racial equity audit.

Unfortunately, there have been dramatic changes to our economic environment, and the appetite for investing in startups has declined. Whilst Tulipshare as a company still has a long runway in place to continue our mission of engaging with public companies and prioritising sustainability in the boardroom, the cost of maintaining our broker-dealer activity is too great. 

### What does this mean for Tulipshare customers in the UK? 

As of Wednesday 12th of April 2023, Customers will no longer be able to:
- Deposit new funds into their accounts;
- Convert existing unused sterling balances into dollars; and
- Purchase securities.            

This will be effective on the Tulipshare website as well as on iOS and Android app. 

### What can Tulipshare Customers continue to do?

You will continue to be able to:
- Sell shares you currently own
- Withdraw funds

### What fees will apply to Tulipshare Customers?
 
As of today, Tulipshare will waive all fees in connection with the selling of shares and the withdrawal of funds.  

### What if a Tulipshare Customer has used a promotion?

We will waive all clawback provisions on all registration incentives promotions which are the following:
- Deposit at least £1 and get £10
- Invest in 3 more campaigns after your first trade and get £20
- Earn up to £10 for each friend invited

### When will further information be available?

We plan to send you more information regarding account closing, withdrawals, and selling timelines by Friday 26th April.

### What does this mean for Tulipshare as a company? 
     
We are committed to continuing our mission of uniting the global shareholder power of investors to drive positive ethical change at some of the largest companies in the world.  

### Closing remarks 

We are extremely appreciative of the support we have had from everyone: users, investors, and employees, and hope you will continue to follow us along by pledging your shares as we seek to push companies on a path towards a better world. 

If you have any questions or concerns, please do not hesitate to reach out to support@tulipshare.com or by messaging us directly with the app. 

Thank you.  
Antoine Argouges, Founder & CEO of Tulipshare 