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Fight for Racial Equity at Salesforce

Despite high-profile diversity marketing, Salesforce has consistently failed to improve its U.S. workforce diversity numbers, and underrepresented employees in prominent positions have left the company due to “rampant microaggressions and gaslighting”. We want Salesforce to commission an independent racial equity audit analysing Salesforce’s impact on civil rights, equity, diversity and inclusion.
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Our Goal

Tulipshare has submitted a proposal to Salesforce requesting a publicly disclosed independent third-party racial equity audit of Salesforce's impact on civil rights, equity, diversity and inclusion; the audit should be conducted with input from civil rights organizations, employees, and communities in which Salesforce operates. This proposal will be on the ballot at Salesforce’s upcoming Annual General Meeting. By investing in our campaign and casting your vote, you’re adding your voice to a call-to-action seeking to hold Salesforce accountable and improve the company’s representation and treatment of minority groups.

Why it’s important

Recent events, including the murder of George Floyd and the disproportionate impacts of the Covid-19 pandemic have galvanized the movement for racial justice and equity. As the number one customer relationship manager (CRM) in the world, it is important that Salesforce also leads in its diversity, equity and inclusion practices. Increased diversity in the workplace is linked to increased productivity, innovation and performance. Although Salesforce hired its first Chief Equality Officer in 2016 and began releasing quarterly equality reports, the company’s diversity numbers barely improved. The percentage of Hispanic and Black employees at Salesforce merely inched up from 4% Hispanic and 2% Black in 2015 to 5.1% Hispanic and 4.3% Black in 2021.

Recent resignations from two Black women in prominent positions at Salesforce indicate a lack of progress regarding the company’s diversity and racial equity.

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How Tulipshare works
We identify opportunities for ethical change at public companies
These opportunities are identified through our own research analysts and the community we’ve built at Tulipshare. We then work with our legal team to verify and build our campaign.
We work to acquire company shares so that we can engage as an investor
Unfortunately, there’s a minimum investment threshold to be able to vote and propose changes at public companies. That’s why we created Tulipshare - so that we can unify the investing power of like-minded individuals to drive change from within.
We leverage the collective shares of our investor community
Once we acquire enough shares, we start discussions with the company to promote ethical change. This isn’t always easy and the company may object to our requests. However we keep our investors informed of progress and all communications - so you’re aware of what’s happening every step of the way.
Past performance is not indicative of future results
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