Campaign Open

Meta Platforms (formerly Facebook) Must Improve its Governance of Harmful Content

Meta Platforms Inc., the parent company of social media giants Instagram and Facebook, employs 68,000 people and has a market value of $840 billion. Considering there are over 2 billion monthly active users on Instagram and 2.912 billion monthly active users on Facebook, management missteps and a lack of Board oversight on misleading and harmful information shared on the platforms can lead to dire consequences.
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One such incident was the January 6, 2021 attack on the US Capitol which was incubated by the spread of disinformation on social media regarding the 2020 US presidential election results. Meta has a responsibility to its users and investors to improve the implementation of its “Community Standards” and effectively control the dissemination of user content that contains or promotes hate speech, disinformation, or content that incites violence and/or harm to public health or personal safety.

Meta has released their 2022 proxy statement for their upcoming AGM on 25th May. In order to be eligible to vote at this AGM you must have purchased your shares by 1st April 2022.

Our Goal

Our goal is to support As You Sow’s proposal to Meta by launching a campaign that allows individuals to invest in a safer and more just future and ensure Meta is striving to oversee content shared on the company’s platforms in a way that does not harm society and create investor risk by voting at the company’s next shareholder meeting. The proposal on behalf of shareholders seeks to remedy the past ineffectiveness of Meta’s technological and human-screening system by requesting that Meta’s Board of Directors prepare a report analysing why the enforcement of “Community Standards” as described in the “Transparency Center” has proven ineffective at controlling the dissemination of user content that contains or promotes hate speech, disinformation, or content that incites violence and/or harm to public health or personal safety. A “win” would result in Meta being required to issue this report which should include:

  • A quantitative and qualitative assessment by an external, independent panel of qualified computer scientists of the effectiveness of Meta’s algorithms to locate and eliminate content that violates the Community Standards
  • An assessment of the effectiveness of Meta’s staff and contractors in locating and eliminating content that violates the Community Standards
  • An examination of benefits to users and impact to revenue if the Company would voluntarily follow existing legal frameworks established for broadcast networks (e.g. laws forbidding child pornography and rules governing political ads)
  • An analysis of the benefits of the Company continuing to conduct technology impact assessments focused on how Meta’s platforms affect society.

This report should cover each of Meta’s major products, including Facebook, Messenger, Instagram, WhatsApp, and any other app that reaches over 100 million users.

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How Tulipshare works
We identify opportunities for ethical change at public companies
These opportunities are identified through our own research analysts and the community we’ve built at Tulipshare. We then work with our legal team to verify and build our campaign.
We work to acquire company shares so that we can engage as an investor
Unfortunately, there’s a minimum investment threshold to be able to vote and propose changes at public companies. That’s why we created Tulipshare - so that we can unify the investing power of like-minded individuals to drive change from within.
We leverage the collective shares of our investor community
Once we acquire enough shares, we start discussions with the company to promote ethical change. This isn’t always easy and the company may object to our requests. However we keep our investors informed of progress and all communications - so you’re aware of what’s happening every step of the way.
Meta Platforms Inc.
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Meta Platforms Inc.
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