Coca-Cola’s current target is to use at least 50% recycled material in its packaging by 2030. Coca-Cola re-committed to this target in 2018, after it failed to reach its initial target of using at least 25% of recycled material in its packaging by 2015. In reality, Coca-Cola actually used only 12.4% of recycled material in its packaging, falling far short of its 2015 goal. Coca-Cola has insisted that it will not abandon plastic bottles due to their popularity with customers; however, in order to reach their sustainability goals, Coca-Cola needs to prioritise adjusting its plastic production methods and reduce its waste.
Coca-Cola has recently been named the top global polluter of plastic for the 3rd year in a row by the currently Break Free from Plastic Audit, which was conducted by 14,734 volunteers across 55 countries in 2020. Currently, Coca-
Cola currently produces 3 million tonnes of plastic packaging every year and 200,000 bottles a minute. Coca-Cola needs to address its plastic pollution and the global impact it creates.
Plastic pollution is a huge global environmental issue as plastic is not-biodegradable. While plastic breaks down into smaller and smaller pieces, it still remains in the environment and enters our food chain. The production of plastic globally is continuing to increase with 8.3 billion tonnes of plastic being produced since 1950. Furthermore, half of the plastic ever produced was manufactured in the last 15 years. Single-use plastic can remain on the planet for centuries and hugely impact future generations.